Call for digital marketing experts
As part of the European Union instrument ENI CBC MED, the Med Pearls project works towards the integration of the mediterranean diversity into a high-quality and unique brand for slow tourism, guaranteeing similar experiences to visitors based on regions’ values and lifestyle. Med Pearls is a project co-financed by the European Union under the European Neighborhood Instrument cross-border cooperation program “Mediterranean Sea Basin” 2014-2020 (ENI CBC MED). It started on 1st September 2019 and has a duration of 45 months (until 31st May 2023). It has an overall budget of 3.015.132 EUR, which is co-financed at a 90% rate by the ENI CBC Med program.
With the cooperation of different organisations in Spain, Egypt, Greece, Jordan, Italy, Palestine and Egypt, the project is creating Slow Tourism (ST) products under a common brand called Breathing Land (Experience the Mediterranean Wonder). In order to promote the Slow Tourism products, a specific implementation strategy has been designed. To implement such, there is a need to create a digital marketing campaign for the brand in online media.
The subject of this tender is the provision of Digital Marketing Campaigns in online media to promote Breathing Land (Med Pearls tourism products brand) in the following market groups:
- The Netherlands and Sweden.
- The United States of America.
- Germany and Switzerland.
The general objective of this assignment for all markets is for Breathing Land brand to gain notoriety and be positioned at the international level as a reference brand for slow tourism experiences by increasing the number of visits to Breathing Land website.
For more information and the ToR: